PUBLIC RELATIONS · MEDIA RELATIONS · C-SUITE & BOAD ADVISOR · EXECUTIVE COMMUNICATIONSFOUNDER, TRUST AS CAPITAL ™

EVERY CONVERSATION SHAPES THE STORY YOU WILL BE REMEMBERED BY

Shape the story. Earn the attention. Build the trust.

Matthew Oberly helps executives, founders, and organizations clarify what they stand for, earn credible media attention, and communicate with authority when the stakes are high.

Strategic counsel for leaders navigating launches, growth, scrutiny, change, and moments that shape reputation.

Black-and-white portrait of Matthew Oberly wearing a dark crewneck
Plate I — The principalPersonal archive
Public & Private Sector Counselor
COUNSELOR TO BOARDS OF DIRECTORS, TECH, LEGAL, AND REAL ESTATE LEADERS, FORTUNE 50 COMPANIES, AND FEDERAL OFFICALS
4 Global Crises Navigated
COUNSEL THAT HELD UNDER PRESSURE WHEN SCRUITINY WAS HIGH, ALL EYES WERE WATCHING & CAMERAS ROLLED.
3 Framework Strategies
TRUST AS CAPITAL™ (TRUST 0S), STORYTELLIGENCE™, AND NOTORIOUS RECOGNITION™ AFTER 15 YEARS OF EXPERIENCE
Orlando & St. Petersburg, FL
BASED IN ST. PETERSBURG AND ORLANDO, FLORIDA WITH GLOBAL REACH, EXPERIENCE & MEDIA COVERAGE

The communication challenge

Your reputation is taking shape—with or without your direction.

Journalists, stakeholders, search engines, and AI answer systems are already forming a picture of who you are and what you represent. When the message is unclear, opportunities pass, silence is interpreted, and other people define the story.

Public relations should do more than generate attention. It should make your expertise legible, your decisions understandable, and your reputation durable.

Services

Communication strategy built around results and what must happen next.

Every engagement begins with the audience, the decision, and the reputation at stake. The work is then shaped around the outcome—not a predetermined package.

01

Public relations and reputation strategy

Clarify your position, strengthen the narrative around your work, and build a communications strategy that earns trust across the audiences that matter.

  • Reputation and positioning strategy
  • Narrative and message architecture
  • Stakeholder and public-affairs communication
  • Crisis readiness and high-stakes counsel
Discuss PR and reputation strategy →
02

Media relations and earned visibility

Identify the stories only you can tell, connect them to the public conversation, and pursue credible visibility with discipline and purpose.

  • Story and angle development
  • Journalist and outlet mapping
  • Media outreach and opportunity management
  • Interview preparation and follow-through
Discuss media relations →
03

Executive communication and media readiness

Build an executive voice that is clear, credible, and prepared for interviews, announcements, scrutiny, and consequential moments.

  • Executive positioning and thought leadership
  • Message development and talking points
  • Media training and interview preparation
  • Speeches, announcements, and leadership communication
Discuss executive communication →

Who I help

For leaders with something important to say—and something real at stake.

The audience may be a board, a workforce, a market, a community, or the public. The challenge is the same: communicate clearly enough to earn understanding and act credibly enough to keep trust.

01

Executives stepping into greater visibility

02

Founders preparing for growth, launch, or change

03

Organizations navigating scrutiny or inflection points

04

Experts whose public reputation has not caught up with their work

If the moment matters and the message must carry weight, the work belongs here.

What the work supports

Stronger communication creates room to lead.

  • 01A message people can understand and repeat
  • 02Credible visibility with the right audiences
  • 03Leaders prepared to perform under pressure
  • 04A stronger public record across media, search, and AI
  • 05Trust that lasts beyond a single announcement or news cycle

FOCUSED SHORT-TERM CONSULTING SERVICES

Solve communication challenges and build buy-in before they become buy-outs that require crisis management or lead to less-than-optimal outcomes for your team.

Option 01

Narrative & presentation development

For

Teams where message and alignment matters.

  • More persuasive messaging
  • Stakeholder buy-in
  • Increased credibility
  • Stronger visibility
Request information →
Option 02

High-stakes discussion strategies

For

Difficult conversations, ongoing conflict management, high-stakes negotiations.

  • Reduced conflict
  • Increased accountability
  • Better relationships
  • Faster problem solving
Request information →
Option 03

Leadership communication

For

Appointed senior leaders and executives.

  • Stronger leadership presence
  • Better team engagement
  • Greater buy-in
  • Improved execution
Request information →

How I work

Senior counsel from the first question to the consequential moment.

You work directly with Matthew—not through an account ladder.

  1. 01

    Clarify the stakes

    Define the audience, decision, opportunity, and reputational risk before choosing tactics.

  2. 02

    Shape the argument

    Build a message grounded in evidence, judgment, and the language people will actually understand.

  3. 03

    Earn the right attention

    Connect the story to credible media, stakeholders, and channels where it can carry weight.

  4. 04

    Prepare for the moment

    Equip the leader to communicate with confidence, answer difficult questions, and remain consistent under pressure.

Black-and-white portrait of Matthew Oberly wearing a dark crewneck

About Matthew

Experience where communication and consequence meet.

For more than fifteen years, Matthew Oberly has advised executives, founders, and institutions through moments involving reputation, public affairs, crisis, executive voice, and public trust. He founded Oberly Public Affairs to provide direct, confidential counsel with the principal in the room.

Earlier, he founded Communicate on Purpose, where a conviction took shape that still guides his work: clarity is a form of respect when decisions carry consequences.

Start a conversation

What needs to be understood next?

Tell me about the audience, opportunity, pressure point, or decision in front of you. I’ll reply personally with a clear next step.