Service 01 — AI strategy
Your reputation is being read by machines before it is read by people.
Backed Global is our applied AI and predictive analytics platform. It models how your message will land across audiences before you announce it—so your positioning is tested in advance, and the way you talk about your own use of AI is communicated in a way people can trust.
Context
The problem this solves
When someone asks an AI system who you are, it answers from whatever public record it can find. If that record is thin, outdated, or contradictory, the answer is too—and it is repeated at scale, without a correction cycle.
At the same time, leaders are being asked to explain how their organizations use AI. The language chosen in that moment shapes whether people read the disclosure as candor or as cover.
Who this is for
Leaders navigating pressure, scrutiny, and consequential decisions.
- Leaders whose public record has not kept pace with their expertise
- Organizations preparing to announce or expand their use of AI
- Executives whose category is being reshaped by AI and who must speak to it credibly
- Teams weighing what to disclose, when, and in what words
What you receive
Deliverables
- 01
Predictive narrative review
A Backed Global assessment of how your positioning is likely to land with the audiences that matter—and where the gaps and contradictions sit.
- 02
Authority source map
The set of pages, profiles, and published work that should carry your position—and the language that keeps them consistent.
- 03
AI disclosure language
Plain, defensible wording for how your organization describes its use of AI to customers, staff, regulators, and press.
- 04
Executive AI positioning brief
What you are credibly positioned to say about AI in your field, and what you should decline to claim.
- 05
Communication guardrails
Practical rules for AI-assisted communication so speed never costs accuracy or voice.
How we work together
Engagement formats
You work directly with Matthew—not through an account ladder.
Strategy sprint
A focused engagement to review the record, set the positioning, and hand over the language.
Ongoing counsel
Retained advisory as announcements, coverage, and questions arrive.
The standard
From brand building to answering the phone, follow-up, and back again — I position you to be the go-to expert: top of mind, and ready to go at a moment's notice.
What the work supports
Outcomes this work aims for.
- 01A public record that describes you accurately wherever it is read
- 02Disclosure language you can stand behind under scrutiny
- 03A defensible position on AI in your field
- 04Internal clarity on how AI is used in your own communication
Related services
The disciplines work together.
- Service 02
Public relations and reputation strategy
Read more → - Service 03
Media relations and press readiness
Read more → - Service 04
C-suite and board advisory
Read more →
Start a conversation
AI strategy and applied intelligence
Tell me what is being said about you now and what you need it to say instead.
Every inquiry is read personally by Matthew. Prefer to talk now? Book a time directly — or write and you’ll hear back from a real address, not a queue.