Service 03 — Media relations
Earned attention is a discipline, not a favor.
Media relations work identifies the stories only you can tell, connects them to the conversations journalists are already having, and prepares you to hold up in the interview once the opportunity arrives.
Context
The problem this solves
Coverage rarely fails because the pitch was weak. It fails because the story was not yet a story, or because the person answering the questions had not decided what they were there to say.
The work is to earn the right conversation, then be genuinely ready for it.
Who this is for
Leaders navigating pressure, scrutiny, and consequential decisions.
- Leaders preparing for a profile, panel, or broadcast appearance
- Organizations announcing news that invites questions
- Executives receiving an inquiry they did not ask for
- Teams building a sustained, credible media presence
What you receive
Deliverables
- 01
Story and angle development
The handful of subjects where your perspective is genuinely worth a reporter's time.
- 02
Journalist and outlet map
Who covers this beat, what they have written, and why your story fits their work.
- 03
Media readiness playbook
Interview objectives, message bridges, likely hard questions, and honest answers to them.
- 04
On-record protocol
Clear rules for on the record, on background, and off the record—agreed before the call.
- 05
Rapid response kit
Verified fact sheets and holding language ready for a deadline you did not choose.
How we work together
Engagement formats
You work directly with Matthew—not through an account ladder.
Interview preparation
Focused sessions ahead of a specific interview, profile, or announcement.
Ongoing media counsel
Sustained outreach, opportunity management, and readiness across a campaign.
The standard
From brand building to answering the phone, follow-up, and back again — I position you to be the go-to expert: top of mind, and ready to go at a moment's notice.
What the work supports
Outcomes this work aims for.
- 01Coverage that reflects what you actually said
- 02Confidence going into difficult questions
- 03Relationships with journalists who cover your field
- 04A response capability that works on a reporter's timeline
Related services
The disciplines work together.
- Service 01
AI strategy and applied intelligence
Read more → - Service 02
Public relations and reputation strategy
Read more → - Service 04
C-suite and board advisory
Read more →
Start a conversation
Media relations and press readiness
Working to a deadline? Reach the press desk directly.
Every inquiry is read personally by Matthew. Prefer to talk now? Book a time directly — or write and you’ll hear back from a real address, not a queue.